You coach the game.
We run the business.
CoCaptain Sports is the off-court partner for basketball club directors. We handle your finances, systems, registration platform, and marketing. You focus on player development and winning on the court.
Built exclusively for youth basketball. AAU, travel, rec, and training programs.
Built for the People Who Keep Basketball Programs Running
AAU & Travel Clubs
Tryout season through tournament weekends. We run the business behind your program year-round.
Rec & Local Leagues
Registrations, payments, and communication handled across every division and season.
Training Academies & Camps
Fill your camps and clinics. Keep athletes coming back. Know exactly how your business is performing.
Five places your season leaks time and money.
Every one of these already lives inside the registration platform you pay for. Most clubs run two of them well. We run all five.
Registration & Payments
“Registration opens in nine days and the platform isn’t built.”
Tryouts, seasons, camps and clinics loaded for the whole calendar year. Fee structures, payment plans and discount codes configured. Checkout tested before you announce the link, so the first parent through isn’t your QA department.
This is also what the $1,500 implementation covers, with your platform up and running within 48 hours.
Marketing & Communication
“I’m writing every announcement myself, at night, and parents still say they never heard about it.”
Tryout pushes, re-registration reminders and camp fills that go out on schedule instead of whenever you find an hour. Written for families, sent from your platform, tracked so you know who opened and who still needs a nudge.
Game Plan gives you templates to send. On Championship and Dynasty we write, build and send the campaigns for you.
Scheduling & Optimization
“Gym time is one of my biggest line items and I can’t tell you if we’re using it.”
Your full calendar built out for the year, so every season, camp and clinic has its place before you commit to the gym. Then a hard look at what you pay for court time against what you actually use, and where the schedule has room to hold more without costing more.
New Player Growth
“It’s the same families every year, plus whoever happened to find us.”
Targeted outreach that puts your tryouts, camps and clinics in front of athletes who aren’t already in your system. Paired with retention programs so last season’s families re-register before you have to chase them.
Growth work starts on Championship. Game Plan keeps the roster you have.
Financial Reports & Audits
“$30,000 in family balances is sitting uncollected and I found out in June.”
Registration counts by program. Incomplete registrations that started checkout and never finished. Past-due balances by family. Revenue against what you budgeted. Reviewed with you on a call, not emailed as a spreadsheet you’ll never open.
Championship and Dynasty add active collections management, where we work the past-due balances every week instead of just reporting them.
Simple Monthly Plans. No Surprises.
90-Day Registration Platform Implementation
Your registration platform set up, tested, and open. Then supported for a full quarter while your season gets underway.
Start Your Implementation- Up and running within 48 hours
- Full setup for your calendar year of events
- Fees, discount codes, and payment plans configured
- Ongoing support for the full 90 days
Game Plan
The business foundation every basketball organization needs. Reviewed, optimized, and managed for you.
- Platform management: sign-ups, discounts, and payments handled
- Marketing email templates: ready to send to your families
- Weekly strategy calls: a standing seat at your table
- Seasonal budgeting & pricing strategy: know your numbers and forecast every season
Championship Plan
Everything in Game Plan. Plus we execute the marketing and chase the money, not just plan it.
- Everything in Game Plan
- Active collections management: outstanding family balances worked every week
- Managed marketing emails in platform: campaigns built, launched, and sent for you
Dynasty Plan
Everything in Championship Plan. Run across up to three locations under one roof.
- Everything in Championship Plan
- Up to 3 locations included: reach out about additional locations
- Multi-location setup and management: every site on the same system
- Per-location reporting: see each site and the whole organization
Not sure which fits? Book a free call and we’ll walk through your program together. No pressure, no sales pitch.
Getting Started Is the Easy Part
Free Program Audit
Tell us about your program. We’ll pinpoint exactly where the business side is costing you time and money.
Business Review
We dig into your finances, systems, and registration setup. You get a clear picture of where you stand.
We Get to Work
Your off-court operations run on schedule every month while you focus on players, coaches, and winning.
A Real Partner, Not Another Tool
One sport. One set of problems. One calendar. And a partner who has been in this industry for over a decade.
- A decade in club basketball, not a general agency learning your sport on your clock
- We work inside the platform you already pay for, so your staff has nothing new to learn
- One point of contact who knows your program, not a ticket queue
- We do the work, not just the plan. No strategy deck handed back with an invoice
- We will tell you when you don’t need us. The audit ends with an honest answer either way
I’ve observed Collin’s professionalism, enthusiasm, and strategic expertise in the club basketball industry for over a decade. His integrity, work ethic, and dependability are unparalleled.
I’ve worked with Collin for years across multiple roles, and at every step he’s been incredibly valuable to my organization. He is creative, clear-minded, and executes at an incredible rate. Any basketball organization with him in their corner will be better and more successful because of it.
Ready to Get Your Time Back?
Book a free program review and we’ll walk through exactly where CoCaptain can take the business load off your plate.
Free Program Audit
No cost. We review how the year actually went and uncover the pain points costing you time and money. You walk away with actionable steps to make next season run more smoothly, whether you hire us or not.
Book My Free Program AuditNo spam. No sales pitch. Just a real conversation about your program.